fBA~bNX Media mix

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{uLqA EI_\B The theme of this item to Japan are placed to describe the world from the point of view is not a description of the possibilities. m[gc_LWi Template: jB Notes in the discussion and development of the articles I'd like to cooperate with (Template: globalization).

fBA~bNX imedia mixjA LEpiLECMfBAgefBA_@`AyioAiIiyfBAt@T[rXig[@wB Mixed media (media mix), the advertising industry in terms of advertising products to CM disparate media by a combination of techniques and media to compensate for the weaknesses of the original meaning, but now works in certain entertainment When a certain economic benefits, the work of many secondary works through a number of different kinds of entertainment media services and manufactured goods by fans to expand its marketing techniques that are often referred to.

A|pu ~NXgfBA vSB Is often misunderstood, but this contemporary art "mixed media" totally different.

kAl@fBAt`CY (media franchise) B In North America, a media franchise similar to the Commercial Code (media franchise). ALN^[fBAt`CYB This is a character, and other media franchise means.

[ W ] j History

[ W ] fBA~bNXN the origin of media

NfBAu}v~bNXuv[V~bNXvB The media as the origin of the word "media" to mix "promotional mix" is taken from. 1l3LGpx\NO}uX[qbc_vWlb_Ae}pKLivB One of the ads three times to contact Klugman often enough "SURIHITTSU theory" to evolution as a theory based on the idea, using various media to match it to plan the best means of advertising. LpLIB Set up the cost of advertising to get advertising effectiveness and purpose.

[ W ] {fBA~bNX media in Japan.

{A pX 1970NAsi ijfsAiLL@A{fBA~bNXWJ\IB In Japan, Kadokawa Shoten the 1970s, publishing its own books (fiction film) into a film and sell works by the original performance to win the attention and advertising techniques, which Japanese media Typical mix of commercial deployment and are often successful. ApXAi xm[ju{fBA~bNXWJcIBvB By this, it and its affiliates Kadokawa Shoten (xm[ etc.), "Pioneer of Japan's media presence of commercial deployment." May be expected.

1980N NLve i X jA R~bNRv ipXjA R~bNNORA i wK j}Ci[nGoAfBA~bNXAB In the 1980s, the Monthly Shonen Captain (Tokuma Shoten Publishing), a monthly KOMIKKUKONPU (Kadokawa Shoten), Comic NORA (Gakken Co., Ltd.) and other so-called minor league system in the comic book appeared, and then the media planning and a cartoon series to a number of Fig.

[ W ] NfBA~bNX recent media

NAXfBA\ii jA A A Aj A Q[ i Rs[^Q[ jA y CD A erh} A f A ^g Ag[fBOJ[hAfBAWJrWlXfwAfBA~bNXIB In recent years, one of the original expression in the media just did not work (the original), novels, comics, animation, games (computer game), music CD, TV dramas, movies and TV personality, trading cards, and expand through multiple media Refers to a business model, called the media in general. ]rWlXfLN^[AA{Aio`[tiAObYivfEoiYioeAfBA~bNX]iAInioz}_B Was the traditional business model characters, props, facilities, and work to come in with the motif of the sale of products, merchandise strategy only works so-called elements of the reproduction and sale of products extracted by the economic effects of such work The strategy was to accept the trade media that it works exactly the]E itself, and is in the so-called secondary itself as a product of a creative economy to absorb the effect of the point-mediated Is a big difference. AnnYA]HIsJAFmimxjgAxwJAuivWJu[hAu[EB As a result, the Axis of creative activity through the creation of multi-volume, and more importantly to the traditional route was not the explosive power of market development and awareness (publicity) of the expansion and exploitation of supporters, the "product" of expansion Further stimulation and boom, boom, with the effect of long-term sustainable have also led to. uivWJMAKd{Ku[Yo\iFVIG@QIj]B The "product" to expand the effect of overheating, is a large overlap and the effect of doubling the size of a social phenomenon is also a boom with the possibility of procreation (example: Neon Genesis Evangelion, etc.) and earn].

90NApXu XC[YV[YvAAAAjAfAQ[ACxgisfBAiA^CgiIlCB In the 1990s, Kadokawa Shoten, "Slayers series" in the novels, comics, animation, movies, games and events are almost always either simultaneously with the media will continue to offer products that the title of the long-term work Most of sustained success. qbguVIG@QIvmpXfBA~bNXB And a huge hit around the same time, "Neon Genesis Evangelion" in the committee system produced by the establishment of a large Kadokawa Shoten success of the media.

ATVfEh}fBA~bNXB And in recent years, TV dramas in the official media in terms of the movie is active. h}EfInAtxTVh}A`ionB The cartoon TV series and film are generally the beginning, and to some extent reverse the ratings on broadcast TV and comic drama came in the form of a series of attempts to start over.

[ W ] fBA~bNX_ The problem with media

p A decline in the cost-effectiveness: 2000NAiufBA~bNXWJvA2WxfBA~bNXAOSB And in the second half of 2000s, most of the work of "some sort of expanded media" has been introduced, two of the genre in the media, to draw the attention of the public is becoming more difficult. ARXgSAfBA~bNXpA^oAuVfBAWJvlB Therefore, increasing labor costs and the cost-effectiveness of the media itself, the question came out with the company, "deploy new media" should SASHIKAKAtime.
The walls of rights management: {ANEu[uAjEvpinEbhAsoB Japan's manufacturing rights management committee and is very tough, and the recent boom in the world. "Animated cartoon" use trying to work from Hollywood, have complained .
vbg Set abstruse plot: AAjAfBAhiOGvbgASAj{AvbgslA{Xg[[A{]|B In addition, in particular the case of animation, viewers works derived from other media also assumes that through the eyes of too many complicated plot, setting and incorporating the results too, to set important advantage of this column impatiently animation, plot The shortage, according to cram too much, but this column did not know the story well, to be the result of the tail wagging the dog.

[ W ] \IfBA~bNX typical media

[ W ] the original cartoon

AjEh}EQ[EAhiAfBAB Animated TV series of games of the novel, derived from the original cartoon works of a very few, and a wide range of media. AjiA @gT[mxAAjqbgiB In the works manga and anime in particular, the Witch Sally as the low profile of the original, the animation work is also often a big hit. ]AiAAjB Therefore, the work often is the original cartoons, animation tends to be confused with the original.

SrAg Astro Boy: Bh}AerAjB A comic drama of the same name and special effects, animation and television. AjAu{1b30AerAjviwikipediauSrAgvLjB As animation, "Japan's first animated television series of 30-minute talk," often called (wikipedia "Astro Boy" from the article).
pO Lupine III: xAjEfAB Many are animated movie, is now making a sequel. Q[mxCYB Also included NOBERAIZU and games. SliI`jAAjn[hHB The original manga comics for a full adult (especially a lot of sexual content), and the first animated when the hard line was about to be produced. APTAAXqeAjV[Y23bIB However, PTA and other complaints came from the gradual and a lot of content for children and the first animated series, finished with 23 stories. AxFCV[B However, the problem does not broadcast around the spicy scene is included.
mZ[[[ Sailor Moon: Ajf~[WJAerh}B Animation is the time of the film and is also a musical, and was also a TV drama.
KAIKANt[Y KAIKAN phrase: w♥t[YxAjAbNohu ucifer vfr[bB ♥ the pleasure of comic animation, phrase, the band"ucifer" is actually talking about his debut.
i Nao Aki original works: w cN xw TwQ xw [g xw TCRg[EIJI xw Nj~c xw GetBackers-D- xAerh}EAjiB The Kindaichi Case Files, a detective Q School, a remote, the EIJI SAIKOMETORA, the Government of KUNIMITSU, the GetBackers-recapture shop - like the animated TV series and many of the works.
_bg Medarot: p[cRg{bgA^[B Part of the robots and modified freely, and turn their own system to combat a different world. wR~bN{{xqbgiqbgAAjAQ[AJ[hAoB The ball, hit by one of the few comic work and proud of the biggest hit, animation, games, including card has been sold to toys.
ejXql The Prince of Tennis: mxCYAerAjAfA~[WJB NOBERAIZU cartoon of the same name, animated television, film and musical.
DEATH NOTE DEATH NOTE: mxCYAfAerAjB NOBERAIZU cartoon of the same name, live-action film, television animation.

[ W ] Aj original cartoons

EQ[EfEmxCYB NOBERAIZU film adaptation of the manga and games. AjA LAiyl[ i [l jpAllOB If the original animation, original author of the affairs of this, most of the work of the joint pseudonym (personification name) was used as if it were the names of individuals who seem to be like that. o^A@l`FAl`ccNiF TCY EfAj[V jB The copyright registration, the corporation is not allowed under the name of the individual's name must be a period of time that the relic is left as a result of (example: Sunrise's Hajime Toei Animation The Izumi).

AELN^[pp[hIiB Compared with the original comic, character and world view to setting inherits only the parallel world of work.

F}g Space Battleship Yamato: WflCB The film re-edited version of the popular social phenomenon was called. EfEQ[EmxCYLWJB NOBERAIZU cartoon film after the game and showed a broad expansion.
@mK_V[Y Mobile Suit Gundam series: Q[AgXsItiMB But now a lot of comic books and games, and the director's own spin-off film version of the novel is written.
@x@pgCo[ Patlabor: OVAnAAjAAerAjWJAOVAV[YB OVA from the beginning, theater anime, manga, anime and deployment television again after the OVA series were produced. OVAgfBA~bNXimB Initial work with OVA, also known as the media.
VIG@QI Neon Genesis Evangelion: AjAAAjB Anime cartoons broadcast of the same name before the series is the original of the cartoon said. fAQ[B Another cartoon movie, such as games. {fBA~bNXf\yrWlXEtAyE\IAAoIneEhIi]B The album of the possibility of the entertainment media business models in the industry with the most impressive, and urged the completion of a successful example is typical, but in recent years, but at the same time as the creative side of the economic effect of acceptance by Stimulation test line and strategyRA is that there]ERU work. iVIG@QI |SK[th2nd ()A VIG@QI VWv ()j (Neon Genesis Evangelion Girlfriend of Steel 2nd (comics), Neon Genesis Evangelion Sindidevelopment plan (cartoon), etc.).; AOqyiEiB Also, as mentioned earlier in the entertainment industry making committee system at work was completed.
Vnp! V[Y Tenchi Muyo! Series: OVAwVnp! cSxerAjAmxCYB OVA, Tenchi Muyo!c, based on the TV cartoon ogre, and many NOBERAIZU. XsItiB Spinoff work there.
GEJZu Eureka Seven: AjEmxCYEQ[ The animated cartoon version of the original games such as a NOBERAIZU

[ W ] Q[ the original game

AjEEmxCYANA_gQ[MQ[AjWJiA_gQ[AjAiers\A OVAjB Anime and manga NOBERAIZU, especially in recent years, adult games and GYARUGE animation of the original deployment will be a lot of (cases of adult anime game, the nature of work that can not be broadcast on television that For many, OVA often NIEs).

hSNGXgV[Y The Dragon Quest series: Ajw hSNGXg xAw DRAGON QUEST -_C`- xAh}CDAB Anime Dragon Quest, a comic DRAGON QUEST - Dye's Big Adventure - another of the drama CD, and many novels.
|PbgX^[ Pocket Monsters: AjnAAAjfAg[fBOJ[hQ[AWIh}iWJB As the first anime, manga, anime movies, TOREDINGUKADOGEMU, radio drama and variety of products have been deployed. sKzIAoLN^[t`CYB The huge size of the market growth and an ideal example, the Economic Information Journal and the success of the franchise characters can be raised as an example.
TNV[Y Sakura Wars: ATVAjA OVA AAjfAh}CDAAB A novel, TV animation, OVA, animated movies, drama CD, comics, and the stage.
Higurashi no Naku Koro ni: lQ[RV[}[Q[B A former coterie game was KONSHUMAGEMU be. AjEeSB Anime and manga comic books is also different from each hen house, Illustration responsible for cartoons. Q[lXXsItiBlalso set a spinoff of the game works was born.
n[g3 Hart taken three league program: Q[OVAAjB OVA anime of the same name of the game. AeLN^[Q[XsItAXXsItAw @J xerAjB In addition, a supporting character will be spun off as a game, but also spin-off, it's lyrical magic of the girl as a TV animation.
ACh}X^[ Idol Master: A[P[hQ[uTHE IDOLM@STERv[pQ[@Xbox 360CDAWIWJB Arcade game "THE IDOLM @ STER" originated in the end video game consoles Xbox 360 and the CD, such as radio broadcasting has been developed in many fields. ATCYR{[Vw ACh}X^[ XENOGLOSSIA xerAjB Also, in collaboration with the Sunrise Idol Master XENOGLOSSIA as television animation.

[ W ] the original novel

EAjEh}EQ[EfB The manga and anime movies and TV series such as games. WuiCECgmxAjEXB The Juvenile novel light of many of the animated cartoon of a strong trend.

Tokikake: 1972N NHK w ^CEgx[V[Yx1983N1997NfA1985N1994NA2002Nerh}A 2006NAjfA{fBA~bNXcIiB 1972 NHK Time Traveler series, starting in 1983 and the 1997 film version, in 1985 and 1994, 2002, the TV drama version of the 2006 animated film version and made more than a generation, Japan As the media coverage of the original works, many things.
YiQB Zirou Akagawa works.: w Z[[@e xw OLz[YV[Y xAfB The uniforms and machine guns, a calico cat Holmes series and cartoons, and video have been.
iQ One tenant works: wGOTHxwZOOxwxfAAfBAWJB GOTH, the only lord, I do not hear ZOO, such as the movies, only to be obsessed with comic books, including the stage of expansion of the media.
iQ Taku village of eyebrow work group: wXN[oXxw]ZxwwxB The school bus, were treated for a mysterious new classmate, the school's NERAWA.
XC[Y Slayers: EAjEe[ug[NRPGERs[^RPGlXWJAw VIG@QI xrWlXfA{AjrWlXdvuiB Cartoon animation table talk RPG RPG computer and many have been deployed in the Neon Genesis Evangelion, along with a business model was completed, the Japanese animation business as an important part in the work with.
n[E|b^[V[Y Harry Potter: w n[E|b^[ xw n[E|b^[ xw n[E|b^[AYJol xw n[E|b^[Subg xw n[E|b^[sRmc x5fB Harry Potter and the Sorcerer's Stone Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban, Harry Potter and the Goblet of Fire, Harry Potter and the Order of the Phoenix film of 5 Is the movie. Q[iB Play a lot of work has been released.
{nqV[Y Ryo Palace HARUHISHIRIZU: EAjA^Cgw{nqJTxiV[Y1^CgjB When the manga and anime, the title of Haruhi Suzumiya (Volume 1 of the series title) are unified.

[ W ] f original movie

EmxCYEQ[B NOBERAIZU and a cartoon version of the game.

X^[EEH[YV[Y Star UOZUSHIRIZU: fWOAoB An official from movies made by non-fiction, but many were published. AfXg[[B Because the informal setting of the original film and is the story of the many contradictions exist. Aw Gs\[hII xw Gs\[hIII xbAjw X^[EEH[Y N[ xiB In addition, the episodes II and the Episode III's story and animation of Star Wars Clone Wars film is called. Xg[[B Here's the official story is set.
l Seven Samurai: nEbhiCN`[tw rl xB Hollywood to remake the film with a western motif of the Magnificent Seven, said.; 2004NfJ50NLOw SAMURAI 7 xAjB Film in 2004 to commemorate the 50th anniversary of the SAMURAI 7 was as animated. XAjB In addition to the animated version of the novel. S}ubNXsB Goma Books from publication. S7B Volume 7.
EH[^[{[CY Water boys: qbgAerh}V[YB And the hit movie, TV drama series has been. w XEBOK[Y xXsItifEh}B The other SUUINGUGARUZU such as a spin-off works of drama in the movie has been produced.

[ W ] WIh} the original radio drama

The story of Mars: 1994N`2000NWIh}B Between 1994 and was broadcast to radio drama in 2000. 1998NAEQ[E}ioB In 1998, comic novels and other games to advance to the media.

gu`R[g Trouble Chocolate

MB This section is being written. MAB Touch, to correctSARU is seeking cooperation.

[ W ] r Footnotes

[ W ] Ql References

orWlX2007N101 WuYAApo Jlm UrWlXVv Nikkei Business October 1, 2007 issue featured "Nissan, Hitachi, to awakened Kadokawa money attacking intellectual property rights in the business a new dimension"

[ W ] A See also

u fBA~bNX vA oAB The item "media", the economic-related unfinished. MAi EBL|[^ ow A EBLvWFNg o jB Touch, correction and then theSARU has been seeking cooperation (UIKIPOTARU economics, economic UIKIPUROJEKUTO).

u fBA~bNX vA B The item "media", the cartoon about the unfinished items. MAi P: / PJ jB Touch, correction and then theSARU has been seeking cooperation (P: comic / PJ cartoon).
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u fBA~bNX vA Aj B The item "media", the cartoon about the unfinished items. MAi P:Aj / PJAj jB Touch, correction and then theSARU has been seeking cooperation (P: Animation / PJ Animation).
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u fBA~bNX vRs[^Q[AB The "media" computer games related to the unfinished items. LMEi P:Q[ / PJRs[^Q[ j B Correction expanded this article and then theSARU has been seeking cooperation (P: Games / PJ computer game).

u fBA~bNX vA wAB The "media", the literature related to the unfinished items. LMAi AF Portal:w A PJCgmx jB Fill in this article, correction and then theSARU cooperation is required (See: Portal: Literature, PJ Wright novel).
E{{ Writer-stub }}AwiO{EG{{ Book-stub }}\tB If the item in the writer's novel ((Writer-stub)), and other literary magazines in the case of the ((Book-stub)) Please paste.

u fBA~bNX vA fAB The "media", movie-related items unfinished. MAi P:f / PJf jB Touch, correction and then theSARU has been seeking cooperation (P: Film / PJ film).

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