W Trademarks

oT: t[STwEBLyfBAiWikipediajx Source: Wikipedia The Free Encyclopedia (Wikipedia),

W ijA iwAi T[rX jvAioF\gpWiA}`ALAI`jB Trademark (trademark), to purchase products, or services (service) needs to be provided, used to sign and acknowledge the source of the goods and services (letters, shapes, symbols, and three-dimensional shape) and that. WAiiiAAgptgpB Trademarks, product sales when the product or packaging of products, at the offer of services is attached to the use of used to provide the service. vAWmoioFAwiAIB Consumers will recognize the source of the goods and services by a trademark sense, you want to purchase items, you can choose the service or want to provide.

ipAgpWvLmAiiAWMpi uh jAYIlB And continue to provide services and product sales, and trademarks used and widely known to consumers, or more if a certain quality of service and product quality, the trademark business credit (brand) ofSHI,WARU become the property value. YIlA mIYuA @B This property value is regarded as one of the rights of property equal intellectual copyright and patents, which are subject to protection of the law or treaty. WIgpWAo^Wv@xAo^Wo^W(registered trademark)B Want to trademark the exclusive right to use the trademark under the law and protection requirements of the registered trademark, registered trademark, registered trademark (registered trademark) as quiet as possible.

[ W ] W Types of Trademarks

WAio\iT[rXjo\B The trademarks, service shall show the source of the product (service) is the source of the show. Aio\ug[h}[Nv(trademark,TM)Ao\Wu T[rX}[N (service mark)BOuiWvAuWvB Among them, the source of the products show "trademark" (trademark, TM) and, to show the source of the service trademark "Mark services (service Mark) may be equal. The former" Product Trademarks " , the latter "service trademark" can be as quiet as possible.

WAA}`ALIAIi`AXuIAI`i W jB The trademarks, text, graphics, and symbols of the plane, the characteristic shape of the product, including a three-dimensional signs be installed in stores, from three-dimensional shape (trademark three-dimensional) have. AoFWA A A A GAXmovioFxLAW@\B In addition, other trademarks are recognized by sight, sound, smell, taste, touch, if you are having a significant feature that can be recognized the origin of the goods and services that consumers perceive them as stores, to exercise its function as a trademark. Ao^oIW@xB In some countries, there's a legal system to protect these non-visual trademark registration.

[ W ] W@\ Function of Trademarks

W@\Ao\@\Ai@\AL`@\B The trademark feature of the source function, and quality assurance capabilities, and advertising functions.

o\@\AWtiAoiYAjvF@\B Source function and the attached items are trademarks, service sources (producers and sellers) is the ability to recognize the demand. o\@\AW{I@\A@\Aqi@\L`@\B Source function is the essential function of a trademark, if you lack this feature, features and advertisements do not provide the quality assurance function will be explained later.

i@\AWtiAAiALv@\B And quality assurance functions, the product is attached to the trademark, if service quality and certain features that are expected to have the quality and the consumer. AWtiuvAdqvZ@uvAqAuSvv@\Ai@\B For example, if a trademark notices from a particular drug, "early work", if you have a computer and "a fast process," if the passenger transport services "be safe" and the expectations of consumers tantalizing features of quality assurance functions. AWAKiB However, trademarks, and does not necessarily guarantee high quality. WtAii}CiXFvAWi@\[B Results are attached to certain trademark, and give the consumers of the negative perception of poor product quality and quality of service that is part of the quality assurance function of trademarks.

L`@\AWgpiIv@\B And advertising features, features that encourage consumers to choose products and services are used by the trademark. WvDxL`l@\B A feature that is acquired through activities such as advertising to increase the sensitivity of the demand for a good trademark.

[ W ] Wgp@ How to use the trademark

WAitAitgpB Trademarks, and submit to the items used to submit to the packaging of the product. vAitWA]iwAt]iwB The demand by the trademark attached to the product or its packaging, and buy products you want, you can avoid purchasing a product that does not want to reverse.

iT[rXjAlsJvA`B Service (Service) and is a benefit or service do for others, it is the intangible asset itself. AWtAgpWtB Therefore, because you can not submit a logo for the service, to submit a trademark of rendering of service shall be. AgdbT[rXgdb[WtAqAT[rXdoXAs@@WtAlbgoLOMT[rXAWebTCgW\AWgpB For example, attached to a mobile phone brand in the mobile phone service, the Bodies of train and bus passenger transport service or trademark attached to the fuselage of the aircraft, providing sales and service in online banking and communications, Web site by viewing the trademark to use the trademark.

[ W ] W\ Trademark view

{Auo^Wv\w|i{sK17jB In Japan, the "trademark" that have been established and shall endeavor to show (the enforcement rules Article 17). A\B However, no penalty will not be displayed. WS}[NA™itrade markjA ^SM iservice markjAS}[N ®iregistered trademarkj\LAW@K\LA{xB The name and logo as a sign of self-identification, however, ™ (trade mark), SM (service mark), the name and ^logo on the right is obtained by ® (registered trademark) may be represented by a , a notation based on the provisions of the Trademark Law of the United States, Japan is not in the system. AO[oeA{AJ^}[NtB However, the impact of globalization, an increasing number of such cases mark a copy to the U.S. in Japan. AAJ ® \tAJAoAAJU\\B The name is not obtained a right in America ® is attached to the U.S. when you export a view could be regarded as a false representation to the U.S. authorities.

[ W ] Wo^xIr Comparison of international trademark registration system

oRLAgp`ijo`i{E[bpjAKvB Whether the examination on filing, the principle of prior use (the U.S.) where the application system (in Europe and Japan) and I need to be careful because there are some differences by country.

oAi}hbhEvgRi Wo^}hbhc jooAwBjB Unless the international application, the protection is limited to domestic (Madrid Protocol (the Protocol of Agreement on the Madrid International Registration of Marks) If the international application by the international application, to obtain their rights in specified countries.).